Go LIVE Together seeks to convey the diversity and breadth of the entire live events ecosystem to draw attention the the reach and impact we truly have in driving economic recovery.
Through the generosity of the above sponsors, we are in an excellent position to not rely on individuals, which are already hurting for fundraising. But, for those of you who want to give, we wanted to provide you with the opportunity to do so. The funds will go towards federal lobbying, which may take longer than expected, given the current state in DC as well as the course of the pandemic. Further, we know local and state advocacy will be crucial, not just in key events markets but in secondary markets with governors and mayors who are receptive to our message. This kind of lobbying has to be done on the ground by those who are trusted by local officials.
SISO has generously stepped up to administer these funds. The use of monies is being overseen by an Operating Committee, taking into consideration the needs of Key Stakeholders.