Go LIVE Together and Events Industry Council Launch Grassroots Campaign for Support of Business Event Recovery Legislation
Go LIVE Together today announced the launch of a grassroots advocacy campaign with the Events Industry Council to drive Congressional backing for legislation vital to the recovery of business events from the impacts of COVID-19.
SEMA Announces Safety Requirements
SEMA Show attendees will be required to wear face masks or face shields during the 2020 event as part of a proactive plan to prevent the spreading of germs and provide exhibitors and attendees with a safe environment where they will be able to conduct business.
Go LIVE Together's Legislative Toolkit
The Go LIVE Together coalition is actively meeting with legislators to discuss how every major sector of the American economy uses business events as a platform for commerce and innovation. We are using the following pieces to show the far-reaching economic impact of events.
Events Returning Sparks Deeper Consideration for Health and Safety
The Centers for Disease Control and Prevention recently released new guidelines for events and gatherings. Recommendations in the document include face-masks, increased ventilation, socially distanced seating, limiting bathrooms to one at a time, hand sanitizer, and discouraging attendees from physical contact. Organizers surveyed likely will do temperature checks at the door of their events as an additional safety precaution.
Events Making a Come Back Earns National News Coverage
As events return, facilities prepare new safety procedures. Some locations plan to host large events as soon as July. Safety considerations include temperature checks, limited capacity, touchless registration, and social distancing. Research from the International Association of Exhibitions and Events reports that since March through the end of the year, 64% of conferences have been canceled. With the opening of states such as Florida and Texas, we can expect to see events make a come back.
AmericasMarket Atlanta Shows Hope for Back to LIVE
International Market Centers (IMC) opened their June Atlanta Apparel Market show in Atlanta June 10-13. Prior to determining to open the event, IMC surveyed over 180,000 retailers and designers and nearly 6,000 manufacturers in gifting, home furnishings, and apparel industries. The show itself opened with attendance just higher than one third of the usual traffic. IMC shared guidelines on June 4 about a safe reopening. Social distancing and additional safety measures were in place to make attendees as comfortable as possible. Touchless registration was also utilized. Many attendees drove to the event, eager to connect with the industry. Survey results indicated that more attendees were willing to drive a further distance than in previous years to be able to participate.
TKS Exhibitions Plans for Show Openings in Hong Kong
TKS Exhibitions, the organizers of ITE Hong Kong, shared that the event will open as scheduled in August. ITE Hong Kong 2020 is produced by TKS Exhibition Services and supported by many others including China’s Ministry of Culture and Tourism, Hong Kong Tourism Board, Macao Government Tourism Office and the Travel Industry Council of Hong Kong.While the event will be smaller in size, attendees are keen to return to LIVE, which is why TKS plans to move forward. Many health precaution measures will be in place such as temperature checks, limits on visitor numbers where necessary, and spacing between booth clusters. There were over 1,500 respondents to a TKS open survey about interest in attending the event of which 40% expressed confidence as soon as border regulations are lessened. TKS will continue to monitor the security protocols in anticipation of ITE.
Organizers Are Eager to Return to McCormick Place
Chicago's McCormick Place is known as a top location and events industry powerhouse. It typically generates nearly $2 billion annually to Chicago’s economy. At the moment, events are on hold for the foreseeable future, and organizers are challenged with what to expect looking at the year ahead. Planners are optimistic while uneasy as they await decisions and communication from the venue and the local government.
European Exhibitions Plan to Reopen By September
The European Exhibition Industry Alliance (EMECA) targets reopening the industry by early September. This group, representing the European major exhibition centers explains the importance of the return of LIVE events to support economic recovery. EMECA also recognizes that it will be essential to raise travel restrictions to allow for the events industry to return.
Show Opening: API China
After being postponed in mid May, the event was rescheduled and takes place June 9-11. API China is a comprehensive pharmaceuticals and chemicals show. The show is put on in partnership with the China Center for Food and Drug International Exchange (CCFDIE), China Pharmaceutical Industry Association (CPIA), China National Pharmaceutical Packaging Association (CNPPA), and additional associations. The event focuses on bulk pharmaceuticals, chemicals, and intermediates.
Informa Markets Opens Chengdu China Beauty Expo
Chengdu China Beauty Expo (CCBE) welcomes beauty professionals to source new products, network, and learn about beauty market trends from June 9-11. CCBE is jointly organized by Wiener Exhibitions (Chengdu) Co. Ltd and Informa. Since CCBE launched 22 years ago, the show brings together brands, distributors, and suppliers to gather. CCBE has gained recognition in the beauty industry as a leading event in West Asia.
Uncertainty of Illinois Opening Leads to Show Cancellation
The International Manufacturing Technology Show (IMTS) is cancelled in September due to lack of clarity from Chicago's McCormick Place. Current phasing protocol in Illinois reflects that shows will not be able to open until there is a highly effective treatment or vaccine available for COVID-19. This comes with great disappointment for the organization's members as IMTS is one of the world's largest manufacturing technology events and this would have been the 34th edition of the show.
"We're Here to Help" Recovery Campaign Launched by Destinations International
The mission is to unify the meetings, events, and travel industry to navigate through these uncertain times. Destinations International, serves destination organizations, convention and visitors bureaus (CVBs) and tourism boards with support and resources. While meetings, events, and travel have slowed down, the need and ability to help business event strategists is stronger than ever. Insights from CVBs will be essential as we plan for LIVE events to resume. As we move forward through these uncertain times, it is important to help the teams that will assist with the future of meetings.
Strategist Robyn Duda Shares Message to Support All Voices in the Events Industry
The future of LIVE events will look different as nations and cities begin to reopen. With this in mind, it is important to take a step back and consider not only the health and safety measures that will need to be in place when face-to-face events return, but how we become more inclusive. Robyn points out that the events industry has the power and scale to change the world.
Getting Back to LIVE — CES 2021 Will Be Face-to-Face
The Consumer Technology Association shared that their iconic technology show, CES, will take place January 6-9 in Las Vegas as planned with health and safety measures in place. CTA will ensure safety at the event with regular cleaning, sanitizing areas, and social distancing practices. Attendees can expect conference programs with more space between seats and wider aisles in exhibit areas. CTA will also “highlight technologies that help provide solutions for some of the day-to-day challenges created by the pandemic,” at CES 2021.
Event Executive Running for the Industry
Individuals across the country are doing whatever they can to support event workers. For nearly 40 years Eric Strand has worked in hospitality, most recently as the chief operating officer for Drury Hotels, and he challenged himself over the weekend to raise money for people impacted by the COVID-19 crisis by running the Katy Trail.
The Katy Trail system in Missouri is over 240 miles. Strand managed to finish the entire journey in three days in 14 hours. He created a GoFundMe charity page to encourage others to donate to the cause to provide relief to hospitality workers who lost their jobs due to the virus.
Global Exhibitions Day Ignites LIVE Community
The exhibition industry everywhere is coming together for Global Exhibitions Day. With just under a week to go, the global day of awareness and advocacy is the most international edition yet. Organizations and people in over 100 countries/regions are beginning to mark the 5th edition of our industry’s “big day”, making it already our biggest day of global advocacy so far. We are coming together through videos, webcast, pictures, media, social campaigns, government endorsements, and more, in a coordinated effort to share the message “exhibitions are key to rebuilding economies.”
Everyone is invited to take part on 3 June. Our founding partner UFI, along with the support of 41 partner associations, aims to unify the industry, share hope and optimism, and focus on the important role of exhibitions in reconnecting and rebuilding communities and economies for GED 2020.
ESCA Shows Strong Support for Go LIVE Together
The Exhibition Services & Contractors Association (ESCA) announced the contribution of $50,000 to Go LIVE Together. ESCA provides a unified voice for service contractors and their partners and this donation is in support of the exhibition, meetings and events industry. ESCA is dedicated to the advancement of the exhibition, meetings and special events industries. Through the education, information exchange and level of professionalism shared by members and their customers, ESCA promotes cooperation among all areas of the exhibition industry.
Trade Show Executive Shines Spotlight on Go LIVE Together
The acclaimed industry publication, Trade Show Executive, highlighted Go LIVE Together, and the many wonderful partners supporting the effort for face-to-face events. Trade Show Executive, TSE, aims to help show managers stimulate growth, profits and customer satisfaction so that their show, organization and the trade show industry can prosper. During this time, TSE has produced the TSE SPECIAL REPORT: COVID-19 which is regularly updated to keep the industry informed about the impact of the virus.
Tony Lorenz Highlights Go LIVE Together
Industry leader, CEO of HeadSail, LLC, Tony Lorenz shares positive messages with the industry about the power of togetherness from a variety of sources including Go LIVE Together:
- “Competitors have signed up and have been great partners. Everybody understands that we are in this together, in acknowledgement of what a great industry the events industry is, and how much it can contribute to economies in helping the recovery.”
- “While we can’t be there in person this year, we will still come together for our industry on Global Exhibitions Day to advocate for exhibitions and events, which are vital tools for the success of our free enterprise economy.”
- “The GBAC Scientific Advisory board, composed of experts from Harvard, Penn State, and Emory universities, as well as governmental agencies, developed the STAR program.”
- “Recently, there have been several recent significant steps taken that indicate a path forward here in the United States for the trade show industry to start up again soon.”
- "... in this EIC Taskforce, we have to focus on making sure our attendees, employees, partners and community are as safe as possible when we gather together."
Lorenz states, "Our collective heart in this industry is massive, and evident in countless efforts of people every hour of every day. The business events industry is blessed with millions of people uniquely suited to survive and thrive in this tough environment."
CEIR Shows Support for Go LIVE Together
The Center for Exhibition Industry Research (CEIR) contributed $50,000 to the Go LIVE Together initiative. The economic impact of COVID 19 has drastically impacted the exhibitions and events industry, which CEIR continues to research to educate live event professionals. CEIR’s mission is to provide industry-leading, objective research on the exhibitions and events industry.
"Federal aid would provide a much needed boost to our industry as we work our way back to the upward growth we have experienced for many years prior to this health crisis,” said CEIR CEO Cathy Breden, CMP, CAE, CEM. CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position.
Exhibitions Mean Business Campaign Brings Aid to the Trade Show and Live Events Industry
The Exhibitions Mean Business Campaign (EMB) bolsters Go LIVE Together with the contribution of $50,000, funded by EMB’s supporting donors. The International Association of Exhibitions and Events® (IAEE), manages the Exhibitions Mean Business Campaign, which was created to connect the exhibitions and events industry to better advocate the benefits of face-to-face meetings and their essential impact on economic development.
Registration Open for HEFB-20 Coalition Virtual Hackathon
The San Diego-based Hospitality + Events Fight Back (HEFB-20) coalition and the Live for Life coalition announce a strategic partnership elevating the positive impact they can bring to a cross-section of industries and global community. Together, with Go LIVE Together, they hope to create new business opportunities by providing a platform for innovation and strategic execution and co-promoting a “virtual hackathon.”
The HEFB-20 Virtual Hackathon is designed to bring together leaders from a cross-section of industries to identify and hack at COVID-19 related challenges and opportunities. Registration for the first round of the hackathon is open and will take place from June 8-12.
Case Study: Learnings from KINTEX Hosting the First Exhibition Held in South Korea after COVID-19
As the Korean government shifted its months-long social distancing campaign to a more relaxed “distancing in daily life” campaign from May 6, KINTEX decided to reopen its exhibition halls for the first time since the most recent exhibition in January. Considering the timing of show in the midst of the COVID19 pandemic, the PEO and KINTEX agreed to establish a thorough set of contingency measures.
Due to reduced show scale (5 halls → 2 halls) and public fear concerning the virus, many visitors were not expected to attend the show. Unexpectedly, however, more than 45,000 visitors came to the show. Exhibitors were very satisfied with the number and quality of visitors even though the number of visitors decreased from 100,000 visitors the previous year.
Read more about what measures they had in place and what lessons they learned.
Be Part of the Solution: Exhibitions Day Goes Virtual
Join in and register for the virtual Exhibitions Day with IAEE, the International Association of Exhibitions and Events, on Wednesday, June 3rd, to advocate for the industry. The event is the seventh year of Exhibitions Day. But in response to the COVID-19 pandemic, the experience is transitioning to virtual.
In 2019, more than 100 members of our industry gathered in Washington, D.C., to advocate for exhibitions and events, which are a vital tool for the success of our free enterprise economy. While we can’t be there in person this year, we will still come together for our industry. During the engaging virtual experience, you can expect to participate in advocacy efforts and work with federal lawmakers to make a difference.
Coronavirus Cleaning and Prevention Program Gains Traction
Event hygiene is top of mind as we think about the new normal. With U.S. cities begin to open, we will start to see events reemerge, and attendees will be more attracted to clean facilities. A new certificate program from the Global BioRisk Advisory Council, a division of the worldwide cleaning industry association ISSA, will help put attendees at ease.
Facilities will gain accreditation when they show they are following the standards of cleaning for COVID-19. In this program, venue-cleaning professionals learn how to prepare and respond to infectious diseases and biohazards. The GBAC scientific advisory board, composed of experts from Harvard, Penn State, and Emory universities, as well as governmental agencies, developed the program. The program is backed by ten industry organizations, including the International Association of Venue Managers, International Facility Management Association, International Association of Exhibitions and Events, Illinois Hotel & Lodging Association, and the Go LIVE Together Coalition.
A venue must have at least one staff member complete the GBAC fundamentals certificate course to be considered a GBAC Star facility.
Orlando’s Orange County Convention Center in Orlando and McCormick Place in Chicago have signed on to participate in the program. These are two of the nation’s largest convention centers, and they join a large number of cities and venues committed to moving forward with the program.
SISO Invests $250K for Go LIVE Together's Legislative Efforts
The Society of Independent Show Organizers (SISO) announced it is investing $250,000 to aid with legislative advocacy efforts to support industry recovery and to help government officials understand the true impact events have on economies and job creation. “SISO and Go LIVE Together will provide the industry with a stable platform and strong voice so that when it’s safe, the industry is ready and able to restart,” said Douglas Emslie, SISO Chair.
SISO members produce thousands of events each year, creating tens of billions of dollars in impact on the global economy. “It can’t be overstated the impact the trade show and events industry have on jobs and the economic fabric of America. This industry is mostly made up of small and minority-owned businesses and they need help,” said Bob Priest-Heck, CEO of Freeman, which founded Go LIVE Together. “We are grateful for the overwhelming industry support for Go LIVE Together and especially grateful for SISO’s generous contribution to our efforts.”
Pathways Opening for Trade Shows in the U.S.
Recently, there have been several recent significant steps taken that indicate a path forward here in the United States for the trade show industry to start up again soon.
Click here to learn what’s happening in the U.S. and abroad to re-open trade shows and events.
Korea Successfully Restarts Exhibitions
The KINTEX venue in Korea has successfully started hosting exhibitions again.
Mr. Frank Yang, KINTEX Director, said, ”I’ve been asked from a lot of colleagues to share our re-opening practice example. I hope our practice will have a positive on exhibition and convention industry.”
Click here to see what steps they’re taking to ensure the safety of participants.
Exhibitions to Restart in China
UFI, the Global Association of the Events Industry, shared that the Chinese State Council recently updated COVID-19 policies regarding the MICE industry. Conferences and exhibitions will be able to start again with strict guidelines and safety measures in place.
Closed entertainment locations, including libraries, cinemas, and arenas, to name a few, will be able to hold conferences and exhibitions. Entertainment spaces will be open with reservations
Restaurants and hotels are opening their doors to customers. This news, following the success of the Hunan Auto Show April 30-May 5, and the re-opening of Shanghai Disney World, is encouraging as life in China starts the new normal.
With strict prevention measures in place, shopping malls, supermarkets, hotels, and restaurants should be all opened. Reservations will be used for parks and scenic tourism spots. Additionally, indoor areas and closed entertainment places, such as libraries and cinemas, will be allowed to hold conferences and exhibitions if necessary.
Updates: What a Difference a Week Makes
Thanks to your support, and your savvy use of our social sharing tools. We’ve added over 600 new members to the coalition, and we are now over 2,000 strong!
Your social media efforts are part of why our coalition is growing so rapidly. Since the official launch of Go LIVE Together (only 16 days ago!) we’ve had nearly 100,000 visits to the website. This week alone – 5,500 came directly from social media. The bigger our voice the more likely we’ll be heard by stakeholders, so please keep up your efforts.
The most commonly asked question from our members is, “How can I help?”
Until now, it was to help us spread the word about the coalition. While it has been important to continue to build momentum in support of our legislative requests, we have another immediate request:
Help us define the true impact of our industry.
- If you’re an event organizer, do you have any data on what sponsors or exhibitors have said they’ve seen in return on investment from participating in your events?
- If you’re an exhibitor or corporate marketer, what has been the ROI you reported from your portfolio of events and exhibits?
- If you’re an association, do you have stories to share about how your event contributed to innovation and discoveries, new research, funding for valuable research, reductions in time to market for critical new drugs?
Meetings Today Podcast: Go LIVE Together fights for the Live Events Industry
Today’s Tyler Davidson talked with Sue Sung, Senior Vice president of Corporate Strategy for Freeman, about the ambitious efforts of Go LIVE Together as well as what the brave new world of meetings, conventions, and exhibitions will look like after the COVID-19 shutdown ends.
Listen to the podcast to learn how Go LIVE Together put together an advocacy group with hundreds of member organizations at breakneck speed.
Further, listen to our conversation on issues such as: What will this new world look like? Will the government step in to regulate the industry? How is the conventions and exhibitions industry especially well-suited to meeting challenges such as social distancing and sanitation policies?
Click to here listen to the podcast.
Combating COVID at Trade Show and Event Facilities with ISSA’s GBAC STAR Program
The Global BioRisk Advisory Council (GBAC) today officially launched GBAC STAR, an accreditation program that assesses cleaning and disinfection practices and infectious-disease prevention.
Hyatt Hotels Corp., McCormick Place, the Las Vegas Convention Center, United Service Companies (TSE’s parent company), the Orange County Convention Center and Hard Rock Stadium (home to the NFL’s Miami Dolphins) are among the many companies and venues that have already registered for GBAC STAR certification.
The GBAC STAR program assesses a facility’s preparedness, making it ideal for facilities like restaurants, hotels, airports, convention centers, stadiums, and other public venues. And it provides staff with training for bio-risk prevention and containment. The program also establishes a framework for communication and awareness of best practices.
Dallas Hospitality Community to Lead Clean City Initiative
VisitDallas and the Dallas Tourism Public Improvement District (DTPID) today announced a collaborative initiative to lead the nation by becoming the first destination to receive Global Biorisk Advisory Council (GBAC) STAR™ accreditation designating Dallas hotels, the Kay Bailey Hutchison Convention Center Dallas (KBHCCD) and selected city-owned arts and cultural institutions as sanitary and safe.
"When our residents, visitors and meeting and convention attendees are able to return and enjoy our great city, we want them to have peace of mind that Dallas is doing everything we can to create the safest and healthiest environment possible," said Craig Davis, President and CEO of VisitDallas.
To earn GBAC STAR™ accreditation, DTPID hotels, the KBCHHD, and other selected city facilities will demonstrate compliance with the program's 20 elements with specific performance and guidance criteria.
Germany Separates Exhibitions from Mass Gatherings
After we have seen the first exhibitions taking place in China in recent days, the second of the world's three most significant markets for the event industry today took a crucial step toward re-opening exhibitions: Germany.
German Chancellor Angela Merkel has announced that the country is taking a significant step toward opening the country to limit the economic damage caused by the containment of the virus. The German government, in collaboration with its federal states, has created a gradual plan while maintaining social distancing and hygiene rules remaining in place until June 5. The plan also calls for mask requirements in certain public areas.
According to the plan, exhibitions will be allowed. However, gatherings such as festivals, major sporting events with spectators, large concerts, and street festivals will still be prohibited until August 31.
Read more here.
Updates on Coalition Timeline and Planning
As an industry we are doing everything possible to flatten the curve. The best thing we can do as employers and individuals is to follow local mandates to shelter in place, as we know this contributes to slowing the spread of COVID-19. In the meantime, we’re mobilizing our resources and preparing for the recovery.
EACA Webcast: Next Phase Stimulus for Events Industry
This week’s Zoom program will focus on event industry efforts that have already taken place to inform federal legislation as well as ongoing efforts that endeavor to stabilize our industry and provide for a healthy business environment for events when the pandemic subsides.
Panelists include Rick Simon who is the Chairman of United Service Companies and who also represents the Trade Show Executive Media Group.. Sue Sung, Sr VP of Corporate Strategy from Freeman who is administering the Go Live Together effort. And David DuBois, Executive Director of IAEE who has been working closely with the US Travel Association on lobbying efforts with Congress for the events industry.
Watch the video from the source link below.
IAEE Joins Go LIVE Together Coalition to Protect the Trade Show and Live Events Industry
The International Association of Exhibitions and Events (IAEE) has announced that it has joined Go LIVE Together as a founding partner. The coalition represents over 4,000 companies across the country to support legislative initiatives to help support the industry's recover from the COVID-19 pandemic.
David Dubois, IAEE President & CEO, says:
“The irrefutable value of the face-to-face meetings industry is reflected by its year-over-year growth in the U.S. and global economies. The exhibitions and events industry is suffering a devastating setback from the effects of COVID-19 but is poised to make a comeback once circumstances allow. In the meantime, our industry needs the support of the federal government so that we may mitigate the immediate impact of this crisis.”
Northstar Meeting Group: 'Go LIVE Together' Coalition Launches
Northstar Meeting Group wrote today about the launch of the industry coalition Go LIVE Together. The industry publication quotes Freeman CEO, Bob Priest-Heck, saying:
"While our concern is first and foremost supporting the suppression and mitigation efforts around COVID-19, live events will be an integral part of accelerating the U.S. and global economic recovery. Trade shows and events enable companies to grow, educate and innovate. Protecting the industry means protecting key economic and social drivers that not only impact jobs today, but also the development of the next generation of businesses. As the largest live-events producer, Freeman is proud to unite with other industry leaders to form a coalition to make this possible."
Read more here.
Trade Show Executive: Freeman Launches Go LIVE Together
Industry publication Trade Show Executive writes about Go LIVE Together saying:
Today Freeman officially launched Go LIVE Together, an online resource and rallying point for a coalition of associations, companies and professionals, as the events industry grapples with the sweeping effects of the pandemic and how to shape the road to recovery.
More than 80 founding members from 113 countries are part of the Go Live Together coalition, said Bob Priest-Heck, Freeman’s CEO. “At this moment in time, it’s not about competition, but about working together and collaborating as never before.”
As Priest-Heck sees it, focusing on what it will take for people to feel it is safe to come to events is a top priority. “Together we need to figure out industry standards and protocols for things like cleaning and event design.”
Freeman Launching ‘Go LIVE Together’ Coalition to Protect the Trade Show and Live Events Industry
Coalition brings together live events industry leaders to urge local, state, and federal legislators to consider measures for support and recovery
Dallas, TX – April 22, 2020 – Freeman is uniting with live events leaders from across the United States to announce the formation of Go LIVE Together, a coalition of 80 founding partners—representing over 4,000 companies with U.S. operations—who have joined forces to support legislative actions that will aid our industry’s recovery from COVID-19. We are bound together by the belief that nothing in the world will ever replace the power and need for live events.
“While our concern is first and foremost supporting the suppression and mitigation efforts around COVID-19, live events will be an integral part of accelerating the U.S. and global economic recovery,” says Bob Priest-Heck, CEO of Freeman. “A fundamental aspect of the industry are that trade shows and events enable companies to grow, educate and innovate. Protecting the industry means protecting key economic and social drivers that not only impact jobs today, but also the development of the next generation of businesses. As the largest live events producer, Freeman is proud to unite with other industry leaders to form a coalition to make this possible.”
Go LIVE Together is focused on preparing for US local, state, and federal recovery legislation, so we are ready to drive recovery once the health crisis is behind us. This group will advocate for funds to offset the added costs of hosting an event post COVID-19, and for funds to incent people to attend live events when it is safe to do so.