May 1, 2020

Updates on Coalition Timeline and Planning

As an industry we are doing everything possible to flatten the curve. The best thing we can do as employers and individuals is to follow local mandates to shelter in place, as we know this contributes to slowing the spread of COVID-19. In the meantime, we’re mobilizing our resources and preparing for the recovery.

Phase One: Formation & Launch – COMPLETE!

Timing: April 6 – 22, 2020

Intention: Unite founding members around the cause, align on priorities for our industry’s recovery, and launch the coalition.

Phase Two: Awareness & Growth – IN PROGRESS

Timing: April 22 – May 15, 2020

Intention: Attract new members to join the coalition, encourage social sharing to expand our reach.

Phase Three: Planning & Mobilization – IN PROGRESS

Timing: April 22 – May 30, 2020

Intention: Begin work around the four key areas and engage coalition volunteers as needed around each. The goal is to build content—e.g., safety standards, impact numbers, policy asks, advocacy plan—that we can share with the coalition partners for feedback and subsequently, to mobilize support when the time is right.

Phase Four: Momentum & Advocacy - PENDING

Timing: Determined by when recovery funding is being considered by Congress and other legislators, but estimating May/June time frame

Intention: This is where the rubber meets the road and we’ll need to activate the power of Go LIVE Together to advocate on our industry’s behalf. We’ll be looking to you to help put our advocacy plan into action.