January 11, 2021

SISO/UFI Deeper Dive: Case Study on IGES & SMGS

Show & Sell: An inside look at two gift shows held in-person in November 2020 in Tennessee

SISO & UFI Present a New Case Study on Connecting Commerce in 2020.

If you build a marketplace during the COVID-19 pandemic, will exhibitors and attendees come? The answer was clearly yes for the International Gift Expo of the Smokies (IGES), produced by Emerald, and the Smoky Mountain Gift Show (SMGS), produced by Clarion Events North America – the first B2B events in the U.S for these independent show organisers since the onset of COVID-19 shut down the exhibition industry in March 2020.

Read the full report here.