The Society of Independent Show Organizers (SISO) announced it is investing $250,000 to aid with legislative advocacy efforts to support industry recovery and to help government officials understand the true impact events have on economies and job creation. “SISO and Go LIVE Together will provide the industry with a stable platform and strong voice so that when it’s safe, the industry is ready and able to restart,” said Douglas Emslie, SISO Chair.
SISO members produce thousands of events each year, creating tens of billions of dollars in impact on the global economy. “It can’t be overstated the impact the trade show and events industry have on jobs and the economic fabric of America. This industry is mostly made up of small and minority-owned businesses and they need help,” said Bob Priest-Heck, CEO of Freeman, which founded Go LIVE Together. “We are grateful for the overwhelming industry support for Go LIVE Together and especially grateful for SISO’s generous contribution to our efforts.”