December 10, 2020

Greater Miami Convention & Visitors Bureau Books First Major Citywide 2021 Meeting

The Greater Miami Convention & Visitors Bureau (GMCVB) in partnership with the Miami Beach Convention Center (MBCC), a GBAC accredited facility, has secured its first booking for 2021. The Aesthetic Society will bring its annual meeting to Miami Beach on April 30 - May 3, 2021. The signing, along with the MBCC Ready plan, represents a huge leap towards recovery following a year where events postponed to respond to the impact of COVID-19.

An expected 600 participants and 200 exhibiting companies will descend on Miami Beach for the four day event, marking the first major booking that the MBCC will have in 2021 and will bring an estimated $2.4 million in economic impact, an essential contribution to the recovery of the local economy.

GMCVB CEO & President William Talbert III, CDME is hopeful that this first scheduled citywide event will lead to more. “Meetings are an essential part of Greater Miami’s hospitality business, and while we will be rebuilding back slowly, it’s exciting to see that hope still reigns and event planners are already thinking to the future and choosing Greater Miami. This will be a first step on the gas pedal to rev up our local economies again,” he said.

While Greater Miami is thrilled to be moving forward in this business events and meetings sector, the destination is doing so in a responsible matter with safety and secure as a foundation. Greater Miami will be setting the tone for the future of the meetings industry. The Aesthetic Society will be adhering to all social distancing and mask mandates, and will keep occupancy at the MBCC under 50%. The event will be a hybrid, allowing organizers to welcome attendees in person and virtually.  

Sue M. Dykema, CAE Executive Director, is thrilled to beholding The Aesthetic Meeting 2021, at the Miami Beach Convention Center. “Working with our partners at the Greater Miami Convention & Visitors Bureau and the Miami Beach Convention Center, we have been impressed with the attention to detail and commitment to ‘going beyond’ in implementation of safety measures and protocols for our attendees. Of course, the beautiful South Beach weather and distinctive culture will serve as a spectacular backdrop for our social events as we look forward to gathering and reconnecting with friends old and new…all at 6 feet apart!” she said.

Read the full press release here.

Watch this video on how MBCC is preparing for the safe return of business events.