The German government has taken the lead in demonstrating the importance of trade shows in resurrecting their economy in a COVID-19 world. Germany’s Ministry of the Interior has categorized entering the country to attend a trade show to be “essential travel.”
“UFI applauds this decision by the German government and the work of everyone involved in this and sees this as a blueprint for other countries to follow,” Kai Hattendorf, managing director and CEO, UFI, The Global Association of the Exhibition Industry, said.
This means that trade show attendees from all countries can enter Germany to attend a show, subject to them having valid visas where needed. On entering Germany, exhibitors need to present proof of participation at the show; attendees need to present a show ticket and at least proof of one scheduled meeting at the show.
“Trade shows and business events are not part of the COVID problem, they are part of the COVID solution,” Hattendorf explains. “We need governments to understand that point, and Germany, one of the three biggest and most important markets for trade shows globally, is getting this.”
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