The Exhibitions Mean Business Campaign (EMB) bolsters Go LIVE Together with the contribution of $50,000, funded by EMB’s supporting donors. The International Association of Exhibitions and Events® (IAEE), manages the Exhibitions Mean Business Campaign, which was created to connect the exhibitions and events industry to better advocate the benefits of face-to-face meetings and their essential impact on economic development. The Go LIVE Together Coalition is bound together by the belief that nothing in the world will ever replace the power and need for trade shows and live events. This aligns with the mission of the EMB as industry leaders seek recovery funding.
In 2019, nearly 7 million people were in live events industry jobs. Annually, live events contribute nearly $1 trillion to the U.S. economy.
